Formula One is truly a high-tech sport. Members of the BMW Sauber F1 Team explain some basic terms and let you into some of the technical secrets: Willy Rampf, the teams Technical Director, speaks about tyres.

Formula One is truly a high-tech sport. Members of the BMW Sauber F1 Team explain some basic terms and let you into some of the technical secrets: Nick Heidfeld and robert Kubica speak about their helmets.

Albacete, Spain: First drive of the new Superbike, the BMW S1000RR.

Powerful, beautiful, successful. That`s the BMW 1 Series. And now it's even more successful. The BMW 1 Series Coupé got a special award: Das Goldene Lenkrad 2008. One of the most important automobile-awards in Germany. Of course that's not all. BMW won a second award for the Night Vision commercial. We say: Welcome to BMW.

Formula One is truly a high-tech sport. Members of the BMW Sauber F1 Team explain some basic terms and let you into some of the technical secrets: Nick Heidfeld and Robert Kubica speak about their clothing in the cockpit.

Formula One is truly a high-tech sport. Members of the BMW Sauber F1 Team explain some basic terms and let you into some of the technical secrets: Nick Heidfeld speaks about his steering wheel.

Fortunately, the back-punishing bumps that used to be an unwelcome feature of the race are history as the track was resurfaced in 2007. In last years Brazilian GP, Nick Heidfeld and Robert Kubica broke the magic 100-point barrier for the BMW Sauber F1 Team. See Sao Paulo from the cockpit, just as Nick and Robert experience the circuit.

At the Paris Motor Show, BMW debuts a new concept BMW X model in the premium compact segment. Chris Bangle explains how BMW as the founder of the Sports Activity Vehicle segment is expanding its range of X Models with an innovative, modern interpretation of an X vehicle in the compact class. The BMW Concept X1 appeals to younger people that want to combine their active lifestyle with their urban needs. With the new BMW 7 Series BMW sets a new banchmark. No other luxury sedan combines driving dynamics and efficiency with that much style, comfort and luxury. Chris Bangle comments on sophisticated design details and credites the engineering team with packaging the many innovations according to the design brief, enabling the designers to realize a perfectly proportioned luxury car. Commenting on design details of both the new BMW 7 Series and the BMW Concept X1, Chris Bangle concludes that BMW´s latest models show how designers and engineers have successfully managed to emotionalize the cars beyond presence into an appeal that is both efficient and dynamic.

The new BMW 7 Series presented in Paris is setting a new benchmark. This applies to BMW ConnectedDrive as well. With the new version of the BMW iDrive BMW ConnectedDrive customers have the latest advanced connectivity features on board. For example essentially more safety. Imagine you?re in an accident. The Advanced eCall ensures that the rescue forces have even more details on the type of collision and possible injuries before they even arrive at the scene of an accident and therefore are able to prepare appropriate medical treatment of the victims in the shortest possible time. New tools to improve the convenience of driving a BMW include Remote Services. These are telephone-based services which customers are able to use anywhere in the world to have their vehicle locked or unlocked. As already presented in Geneva, BMW ConnectedDrive has brought the Internet into the car. BMW is the world?s first car manufacturer who provides the World Wide Web in the vehicle. Upcoming innovations include BMW Routes, to be launched in the final quarter of 2008. These routes are specially recommended by BMW with interesting point of interessts like Restaurants, museums, Hotels etc. BMW ConnectedDrive customers have the convenience to download the chosen route directly inside their BMW.

Robert Kubica comments on Shanghai: "The first three corners are the best of the entire lap. You approach Turn 1 at high speed and even maintain your pace when negotiating the first part of the bend. But then the corner gets tighter and tighter. This year, nailing the exit of the corner will be even trickier as we wont have traction control any more." See Shanghai from the cockpit, just as Nick Heidfeld and Robert Kubica experience the circuit.

Judging from the new 7 Series BMW is presenting here, BMW EfficientDynamics is available in the entire, line-up, from the BMW 1 Series straight to the top of the line-up in the BMW 7 Series. After the presentation last year of the BMW Concept X6 ActiveHybrid, BMW is showcasing another hybrid concept: the BMW Concept 7 Series ActiveHybrid. Wieland Bruch, explains how the unique, broad-scale effect of BMW EfficientDynamics is achieved by technologies used at low cost for customers in all segments. Consistently continuing this strategy, BMW is set to introduce hybrid technology with a great potential for further efficiency borne out in particular in higher segments of the market in more powerful vehicles. As part of BMW EfficientDynamics, ongoing electrification of the drivetrain all the way to full hybridisation offers additional advantages in fuel economy. The BMW Concept X6 ActiveHybrid - also present in Paris - has already demonstrated the requirements to a hybrid model built by the BMW Group: greater driving dynamics under all driving conditions than on existing hybrid cars and, at the same time, a double-digit enhancement of efficiency compared to corresponding models without hybrid technology. The hybrid technology of the BMW Concept 7 Series ActiveHybrid is explained showcasing the individual powertrain components. Truly exciting news about BMW´s ActiveHybrid Concepts is that both will enter the market in 2009, as the BMW X6 ActiveHybrid and the BMW 7 Series ActiveHybrid.

At the Paris Motor Show, BMW debuts a new concept BMW X model in the premium compact segment. Barely one year after showing the BMW X6 as a concept car, the founder of the Sports Activity Vehicle segment is expanding ist range of X Models. With the first Sports Activity Vehicle in the Premium Compact Segment, BMW is actually defining a new segment. Does that mean that BMW is acutally creating a new Segment? The BMW Concept X1 is an innovative, modern interpretation of an X vehicle in the compact class. With its robust design characteristics the BMW Concept X1 clearly belongs to the X family. At the same time, it extends the X family in a progressive way. This vehicle makes an authentic transition of the features and design language typical of a BMW X model into a new class of vehicles. The BMW Concept X1 sets a new standard of cool elegance, modern style and functional variability. The six contour lines and the three-dimensional shape define the surface design of the engine compartment lid emanating a strong feeling of dynamic performance. The inner lines taper out sharply to the front towards the BMW kidney grille. The outer lines continue into the shoulder contours at the side. Characteristic rear end with L-shaped rear light clusters ensuring a homogeneous light effect thanks to LED light tubes. Raked to a low angle, the rear window gives the BMW Concept X1 a truly sporting touch, the horizontal lines emphasising the sheer width of the vehicle.

With the arrival of the new 7 Series, BMW sets the agenda in the luxury segment. No other luxury sedan combines driving dynamics and efficiency with that much style, comfort and luxury. Let´s take a moment to examine this stunning new vehicle in full?. We are here with the exterior and interior designers to discuss the stylish design, luxurious comfort and elegant functionality of the new 7 Series. Karim Habib, responsible for exterior design on the BMW 7 Series, explains that although this is a large vehicle, With a long wheelbase, flat profile and extended bonnet, the dynamic proportions of the new BMW 7 Series follow classic BMW design principles. the design team wanted to create a cockpit that is both functional and truly elegant. Referring to the functional benefits, Nader demonstrates how the clearly laid-out cockpit seems instantly familiar. The centre console is slightly angled towards the driving seat, giving drivers the feeling that all controls are literally designed around them. The use of the finest materials means the interior feels as special to touch as it looks to the eye. A truly exciting feature are the rear seats with massage and climate function, making travel in the new BMW 7 Series unparalleled. Twelve massage units relax the back muscles like a professional masseur, to relax and stimulate passengers on long journeys. it has this unmistable sense of dynamism and elegance so typical for BMW. From the side, ist shoulder line is particularly striking ? it runs all the way along the car bonnet to boot, leinding the vehicle an inimitable elegance. Nader Faghihzadeh, responsible for exterior design on the BMW 7 Series, makes a makes a case in point that during the design process The leather of the climate seats is punched with tiny holes, not only channel cool air to the passerger if necessary, they also regulate the temperature.

?Designing the New BMW 7 Series? offers a unique opportunity to take a look behind the scenes of BMW Design. The film describes the highlights of the exterior design.

Wherever you look at the BMW Stand in Paris, you can see the new BMW 7 Series and BMW EfficientDynamics. No other luxury sedan combines driving dynamics and efficiency with that much style, comfort and luxury.The new BMW 7 Series is equipped with the very best BMW has on offer: innovations for enhanced fuel economy as well as new safety and convenience features, not to mention the innovations combining unparallelled dynamics with enhanced driving comfort. These innovations go hand in hand with even greater and more fulfilling sheer driving pleasure. Wim Van Bogaert explains a few of these key innovations in the new BMW 7 Series using interactive displays that invite the visitor to learn the benefit of each innovation. Both in BMW EfficientDynamics gallery as well in the BMW ConnectedDrive area each one the technologies can be tested and tried - interactively. The idea to engage visitors and let them understand BMW´s innovation by experiencing their benefits is a red thread prevalent all over the stand.

When you walk on the BMW Stand, BMW EfficientDynamics catches the eye - again. With such a wide range of cars equipped with BMW EfficientDynamics, ranging from the 1 Series straight to the 7 Series, it is obvious that BMW EfficientDynamics is a pervasive element in the product development across the product portfolio. These innovations for enhanced fuel economy go hand in hand with even greater and more fulfilling sheer driving pleasure. BMW EfficientDynamics. Less emissions. More driving pleasure. Jan-Christiaan Koenders, Vice President in charge of Communications, explains how the momentum BMW have been building with BMW EfficientDynamics since last year is real and measurable: - TODAY 23 BMW models comply with the exhaust emission standard EU5. - TODAY 40 percent of the European BMW fleet run s below the limit of 140 grams of CO2 per kilometer - The one millionth BMW vehicle with BMW EfficientDynamics measures was a BMW 520d, the only vehicle in the medium category with a CO2 level of less than 140 grams per kilometer and EU5 classification. - No other manufacturer has reduced CO2 emissions further than BMW. This has been confirmed by the environmental NGO Transport and Environment, based on data published by the EU commission. - Numerous international awards and prizes confirm the unique success of the BMW EfficientDynamics development strategy: - The BMW 118d only recently received the World Green Car of the Year Award. - In Germany and Britain, BMW EfficientDynamics has been lauded as the most effective package for reducing fuel consumpton and emissions. - The latest Dow Jones Sustainability Index lauds BMW as the "most sustainable car maker worldwide".

From 4 till 19 October, the Paris Motor Show opens its doors for the public.What has been catching the eyes of public and press in Paris? Introducing the BMW Vodcasts from the Paris Motor Show 2008.

?Designing the New BMW 7 Series? offers a unique opportunity to take a look behind the scenes of BMW Design. The film describes the designing process of the panels and the ambience of the interior.

14th ? 17th of September, 2008: Four days of rainy weather, slippery ground and extreme hurdles. The Hardenduro-Rallye "Redbull Romaniacs" is one of the toughest tests for a motorcycle. We think it was the best place to show the power of the new BMW G 450 X enduro. The result: Gerhard Forster (Pro Class) and his G 450 X took second place. See a best-of here at bmw-web.tv and try it out on you own risk at your BMW Motorcycle-dealer: The BMW G 450 X is out now.

During a photo shooting, Adrian Van Hooydonk, Head of Design BMW Automobiles, explains the BMW Concept X1, its design and who it is aimed at.